Welcome to Sisu.

Sisu (Finnish): “strength of will, determination, perseverance”.

“Sisu is not momentary courage, but the ability to sustain that courage”. 

Sisu is a unique Finnish concept that cannot be fully translated. I deeply resonate with the idea which Sisu beholds, as I practice a daily mindset of showing “strength, determination and perseverance”, above all adversity. 

A beautiful concept, word and lifestyle, which Sisu hopes to resonate through our carefully curated garments & lifestyle pieces, as well as the Sisu Blog and media.

We hope to encourage reflection and change of self-concept, to live presently and appreciate deeply.